Last week’s Livemint carried a fresh take on marketing music online. What makes it all the more interesting to us is the opening, which quotes the opening lines of Paper Puli.
The article, titled ‘Net is the new mosh pit for local rock bands’ also talks about the online music marketing successes (read MySpace) of other Indian bands.
When Plan B was released online in 2004, most people thought we were mad to give away good music for free. Ok, so we had the online music license but it was still free music. Given away with the conviction that it will be widely shared. Around that time, we discovered BitTorrent and legal file-sharing and Plan B was distributed there, too. And by the time the NPR starburst happened in February 2005, Plan B was very nearly a buzzword. Downloads had shot through our small, threadbare roof and we had to invest in extra bandwidth.
Well, there was no MySpace then so it was DIY project for us. And now, there is MySpace and we have a buddy list that’s growing like a mushroom cloud.
What shall we say to this?
a) Been there, done that
OR
b) Wait till we show you what’s coming?
Read the article on LiveMint (you must register for free if you don’t have an account)
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