advertising Archives - Thermal and a Quarter (TAAQ)

Even an actor has real feelings. Advertising honcho Rajeev Ravindranathan, most recently seen as a not-so-good guy in the Bollywood hit Three Idiots, has a point to make when he takes on the notion of culture being sequestered in cities.

“I’m not a Mangalorean but I love their food, and I’m not a Bangalorean but I live here,” he says. What is this about cities, anyway? Whose fault was it that India was organized into states on the basis of language? And why do we get so parochial over who is allowed to inhabit and work in our cities?

Questions that point to one simple answer: One Small Line. That’s all you need to draw to live in harmony in a tired world.

Join Rajeev and others like him at ‘One Small Love – Bangalore for Mangalore‘, a concert that stresses the notion of one love, one world.

Draw the line. Spread the love.

Kyra is what Bangalore has always wanted

And suddenly… unexpectedly… just like that… Bangalore gets a world-class performance venue.

Despite being the IT/BT capital of the world for over a decade, all that progress hardly made a whisper of a difference when it came to sound and lights available at any of the performance venues in our city. Progress, if any, was reflected in the pricing of the food and drinks. The only place that has great, world-class sound is apparently the Infy boardroom where Murthy and Nandan jam on their Midas XL8 digital console (known to be the world’s best board). No kidding, they’ve got the works in there, I hear. While we mega rockstar guys have to shut up and play with whatever comes our way. Not to forget the standard pre-gig scenario of haggling with the organizers for that extra sub-woofer or a slightly bigger mixing board or removing a few tables at that pub to make that stage just a tad bigger so that I don’t have a guitar neck going through my ears or have my boom stand up the frontman’s rear.

Finally, here’s a venue where all of that bad stuff is history.

Kyra, with its 30/40 stage + JBL VRX compact line array system with multiple dual 18″ subs powered by QSC amplifiers, processed and managed by a DBX Driverack + VRX delay speakers designed with ‘EASE’ to ensure even quality of sound across the venue. Not to mention the Soundcraft GB 2-24 24 channel mixer + Truss with 36 lighting points handled by a LSC Maxim M dmx lighting console with 48 faders.

Phew…I’ll stop for now, but there’s plenty more. For all the yada yada yada visit the one and only www.acousticcontrol.com, who have done a fantastic job at Kyra.

And the best part is Kyra promises that this is just the beginning… they are just starting off. Some standard teething troubles, etc. happening but lots more stuff is gonna be put in there.

And if you are wondering why yours truly is being so nice to this place, hear this: Finally, man, finally… finally… finally somebody decided to respect the work of the humble drummer and invest in a high end professional acoustic drum set. My eyes flood up as I thank the person whose decision it was to put in a good high-end kit in there. Contrary to what everybody (including my wife) thinks, we drummers do put in a lot of work into our sound, and for time immemorial we have been disregarded when it comes to spending that lil extra on making sure there’s a good kit at the live gig.

Thank you Kyra. Bangalore desperately needs you.

All the very best, and whatever happens the show must go on.

Gig review by Bruce coming soon.

Thank yous:

Team TAAQ: Vinay Kewalramani (Sound + Gig Mgmt), OB-Wan and Guzuru (Guitar/Bass/Drum Techs)
Kyra: Navneet, Chris, Shimrei, Anand, Ajit and all the staff

More later,
Cheers

Rajeev

Photo courtesy Akhil Gupta

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One Small Love – Rajeev Ravindranathan draws the line

A drumroll for Kyra